MapQuest is the first commercial online mapping tool and has been around for more than 2 decades. As a part of the endeavor to make MapQuest competitive in today’s digital mapping market, I proposed a new design for the product’s mobile experience.
MAPQUEST
Closely working with the ad-display team to validate effective interstitial ad displays
Adjusting banner ads on current MapQuest pages to more non-intrusive ad formats
thinking ads
next project
understanding what went
wrong
with
2000+
Hotjar
insights
key
analytics
and
30+
user tests
reimagine an experience for 30,000,000 users
Directions
Search MapQuest
anderson school of management...
avbv;oinasABCef;oij
Please enter a valid address
Add stop
design the
design system
Header 2 - The quick brown fox jumped over the
ucla anderson
Hotels
Food
Shopping
Coffee
Grocery
Gas
Bars
Airports
Banks
Ice Cream
Schools
Postal
Pharmacy
Hospitals
Parking
Lube & Oil
Movies
900
800
700
600
500
400
300
200
100
50
25
#11642D
#238440
#2C954B
#37A857
#3FB760
#5EC279
#7CCD90
#A2DBB0
#C6E9CE
#E7F6EB
#F1F9F3
Base
My Location
Starbucks
1161 Westwood Blvd, Los Angeles, C...
UCLA Powell Library
10740 Dickson Ct, Los Angeles, CA...
Swans Trail Farms
7301 Rivershore Rd, Snohomish, W...
Swansons Nursery
9701 15th Ave NW, Seattle, WA, 98117
Burnett Linear Park
Burnett Avenue South, Renton WA
Wicked Chopstix
6021 Martin Luther King Junior Wa...
5 iterations & 100+ frames
MAPQUEST
MOBILE REDESIGN 2022
UX Research + Prototyping
MapQuest is the first commercial online mapping tool and has been around for more than 2 decades. As a part of the endeavor to make MapQuest competitive in today’s digital mapping market, I proposed a new design for the product’s mobile experience.
MAPQUEST
Closely working with the ad-display team to validate effective interstitial ad displays
Adjusting banner ads on current MapQuest pages to more non-intrusive ad formats
thinking ads
next project
understanding what went
wrong
with
2000+
Hotjar
insights
key
analytics
and
30+
user tests
reimagine an experience for 30,000,000 users
Directions
Search MapQuest
anderson school of management...
avbv;oinasABCef;oij
Please enter a valid address
Add stop
design the
design system
Header 2 - The quick brown fox jumped over the
ucla anderson
Hotels
Food
Shopping
Coffee
Grocery
Gas
Bars
Airports
Banks
Ice Cream
Schools
Postal
Pharmacy
Hospitals
Parking
Lube & Oil
Movies
900
800
700
600
500
400
300
200
100
50
25
#11642D
#238440
#2C954B
#37A857
#3FB760
#5EC279
#7CCD90
#A2DBB0
#C6E9CE
#E7F6EB
#F1F9F3
Base
My Location
Starbucks
1161 Westwood Blvd, Los Angeles, C...
UCLA Powell Library
10740 Dickson Ct, Los Angeles, CA...
Swans Trail Farms
7301 Rivershore Rd, Snohomish, W...
Swansons Nursery
9701 15th Ave NW, Seattle, WA, 98117
Burnett Linear Park
Burnett Avenue South, Renton WA
Wicked Chopstix
6021 Martin Luther King Junior Wa...
MAPQUEST
MOBILE REDESIGN 2022
UX Research + Prototyping
MapQuest is the first commercial online mapping tool and has been around for more than 2 decades. As a part of the endeavor to make MapQuest competitive in today’s digital mapping market, I proposed a new design for the product’s mobile experience.
5 iterations & 100+ frames