start with a pain point that can be addressed through design
analyze the market through data and trends
write a problem statement to inform primary research direction
identify the “what” through observations, interviews, and stimuli
identify the “what” through observations, interviews, and stimuli
understand the “why” with research frameworks and insights
understand the “why” with research frameworks and insights
figure out the “how” with clearly-articulated design objectives
figure out the “how” with clearly-articulated design objectives
make low-fidelity designs of how the final solution should work
design high-fidelity visuals and interactions for testing
observe how people interact with the prototype
gather feedback and address areas of improvement
problem space
primary research
primary research
wireframe
secondary research
synthesize
synthesize
refine
observe
hypothesize
how-might-we
how-might-we
test
iterate
define
design process
prototype
funnel