biggest innovation for the biggest consumer goods company
research
design
consulting
2023
* Project details not shown to oblige with NDA
in-home visit
Drafted interview guides and conducted in-depth in-home interviews to analyze consumer needs and challenges.
how-might-we
Using emotional and behavioral journey maps to identify the right questions to ask for our designs
prototype
Ideated, developed, and refined different versions of our prototype based on consumers insights.
central site visit
Invited consumers to interact with prototypes for refining emotional and functional design requirements.
presentation
Presented project outcomes including research, prototypes, and branding assets to P&G.
the largest consumer packaged goods company in the world, p&g constantly looks for the next innovation. my team researched, ideated, and proposed a breakthrough product line for one of p&g most used brands through a studio-collaboration at Northwestern university
